Telly Awarded to Local Student Loan Organization for Commercial Campaign

Concord, NH - The NHHEAF Network Organizations’ television campaign has received a Telly Award. The television commercials feature illustrations by local artist Jim Roldan and were produced and directed by Comcast Spotlight of Bedford, NH.

The Telly Awards were introduced in 1978 to honor local, regional and cable TV commercial campaigns. This highly respected, international competition receives over 14,000 entries annually.

The Organizations’ most recent campaign, aired first during the 2008 NBA Finals, focuses on college financing available for aspiring college students. A series of five commercials was developed, each describing the unique ways that individual students and parents benefit from the Organizations’ services. The campaign slogan reminds viewers that the nonprofit New Hampshire Higher Education Loan Corporation (NHHELCO) is “the choice for your student loans”. “We reduced our operational costs by serving as an in-house creative department and redirecting advertising dollars for charitable purposes. So, it is especially rewarding to know that our efforts are appreciated by industry professionals,” said VP for Corporate Communications & Marketing, Tara Payne.

The campaign will continue through the summer on local and national television stations.

To learn more about the Organizations, visit www.nhheaf.org or call 800.525.2577.

The NHHEAF Network Organizations are comprised of four 501(c) (3) nonprofit organizations that provide students and families with the resources and funding to pursue higher education aspirations. Funds generated by the Organizations make their charitable mission possible as student loan earnings are reinvested in programs and services that benefit citizens of New Hampshire. For more information, visit www.nhheaf.org.